I worked with Liz Strong, a Licensed Mental Health Counselor and Certified Cognitive Therapist, on a thoughtful brand refresh for her meaningful website, Infertility Out Loud. Understanding the sensitive nature of Liz's mission to create a safe space for individuals and couples navigating infertility, I focused on updating the visual identity through a carefully selected color palette and imagery that conveys warmth and hope.

The redesign involved refreshing the homepage and updating subsequent pages to better reflect the supportive, understanding community Liz has cultivated. Drawing from her personal experience with infertility and professional expertise in therapy, Liz created this platform to break the silence around a topic that affects so many yet is rarely discussed openly.

My role was to ensure the visual design matched the compassionate, welcoming tone of her content, creating an online environment where visitors feel comfortable sharing their stories and finding connection with others who truly understand their journey. This project exemplifies how thoughtful design can enhance the impact of meaningful, purpose-driven content.